An article has been published yesterday in the "Telegraaf" on a very recent project the Dutch BJ team has done, analysing whether the "Queens Day" should remain as it is- in the light of the recent attack during this year's "Koninginnendag". Ellen and Jan have worked on this and Coenraad has sent it very successfully...

http://adage.com/print?article_id=135961 Entitled the Death of Consumer Segmentation, this is an interesting article that challenges some of what we hear constantly particularly as it relates to Predicitve Markets and the need to have segmented user responses. It also correlates with the presentation by Grant McCracken at ESOMAR that spoke to the idea...

How to Market in a Downturn by John A. Quelch and Katherine E. Jocz http://hbr.harvardbusiness.org/2009/04/how-to-market-in-a-downturn/ar/pr In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as they’ve navigated...

The Grocer, 06/02/09 Proctor & Gamble is set to focus on its consumer products business as the US giant eyes the sale of its pharmaceuticals arm. P&G had been considering the sale of its brands including Duracell batteries, Iams pet food and Pringles, according to the Financial Times. However, news the company is now seeking buyers for its drugs...

http://www.contagiousmagazine.com/News%20Article.aspx?REF=1016&IsArchive=false , 28 January 2009 OK, we've giggled at the Gorilla , voiced our doubts about Trucks and dutifully passed around the various spoof versions that have come our way. Now, how will the new Cadbury 's spot from Fallon London measure up? Before you judge, WATCH the...

From Contagious Newsletter, 20/01/2009 00:00:00 Kraft , the world's third-largest food and beverage company, has entered the iPhone branded application fray with the iFood Assistant . The app has got off to an impressive early start - it is currently sitting at #2 in the Lifestyle category of the iPhone app store - impressive considering there is...

NMA, 17/12/08 The International Fund for Animal Welfare (IFAW) has launched a spoof viral of the Cadbury Gorilla campaign to highlight the plight of endangered species. The video, which can be viewed on the IFAW website, features a copy of the set with purple background and drum set, but the gorilla is missing. Rosa Argent, IFAW communications manager...

The Pernod Ricard-owned whisky brand launches campaign in Brazil and Asia Chivas Regal has launched a new global TV and print advertising campaign entitled Live with Chivalry.The campaign isbeing implemented in Asian and Brazilian duty-free markets with high visibility in-store promotions. According to Chivas owner Pernod Ricard, it builds on the successful...

Interesting article on Trends, including the move to "savoury snacks", fantasy and cultural concierges. http://www.mediapost.com/publications/?fa=Articles.san&s=94825&Nid=49435&p=920393

Live with Chivalry for a more fulfilled life According to Global [BrainJuicer] Survey MarketWatch, 10/11/08 LONDON, ENGLAND, Nov 10, 2008 (MARKET WIRE via COMTEX) -- Editors Note: Three photos are included with this press release. A new global campaign for Chivas Regal titled "Live with Chivalry" was launched today. The campaign aims to revive...