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What's New
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NMA, 17/12/08 The International Fund for Animal Welfare (IFAW) has launched a spoof viral of the Cadbury Gorilla campaign to highlight the plight of endangered species. The video, which can be viewed on the IFAW website, features a copy of the set with purple background and drum set, but the gorilla is missing. Rosa Argent, IFAW communications manager...
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The Pernod Ricard-owned whisky brand launches campaign in Brazil and Asia Chivas Regal has launched a new global TV and print advertising campaign entitled Live with Chivalry.The campaign isbeing implemented in Asian and Brazilian duty-free markets with high visibility in-store promotions. According to Chivas owner Pernod Ricard, it builds on the successful...
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Interesting article on Trends, including the move to "savoury snacks", fantasy and cultural concierges. http://www.mediapost.com/publications/?fa=Articles.san&s=94825&Nid=49435&p=920393
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Live with Chivalry for a more fulfilled life According to Global [BrainJuicer] Survey MarketWatch, 10/11/08 LONDON, ENGLAND, Nov 10, 2008 (MARKET WIRE via COMTEX) -- Editors Note: Three photos are included with this press release. A new global campaign for Chivas Regal titled "Live with Chivalry" was launched today. The campaign aims to revive...
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NEW YORK - Nielsen is closing its social networking website Hey! Nielsen, where people could discuss and rate television programmes, films and music, and will open a consumer site in its place. The beta site now carries a message saying: "Next week, Hey! Nielsen as you know it will wind down as we work on a new consumer site. "We thank you...
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LONDON - YouGov has boasted that its reputation for accuracy has been proven once again, this time with the result of the US presidential election. Barack Obama defeated John McCain by 6% of the popular vote, which is the exact margin predicted by YouGov's American company, YouGovPolimetrix. Throughout the campaign, YouGovPolimetrix conducted state...
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LONDON - Bernard Matthews has launched its new frozen food range with a new ad by Isobel. The campaign shows Bernard Matthews staff setting up a marquee and cooking food for rain-soaked campers. It promotes the new Big Green Tick range, billed as being made from 100 per cent British turkey. Paul Houlding, managing partner at Isobel, said: "The...
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John Lewis Christmas campaign eschews excessive consumerism LONDON - John Lewis is launching a multi-million pound Christmas campaign tonight on Channel 4. The ads, created by Lowe London, show portrait-style clips of a range of characters from different demographics interspersed with their perfect gifts from John Lewis. They are set to a remix of the...
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NEW YORK - Advertisers could circumvent some of the loss of impact from ads being "fast-forwarded" by PVR users by locating brand information at the centre of the screen, a new study has indicated. According to a paper published in the American Journal of Marketing, brand information located at the centre of the screen is "visually attended...
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Tesco, the UK’s largest retailer, is to launch a new feedback service entitled ‘Every Comment Helps’ in 100 of their UK supermarkets. Essentially, their improved customer service process will increase the ease of which consumers can contact the retailer (at no cost for the customer). “Customers can send us an SMS text, an e-mail, dial the freephone...