http://www.contagiousmagazine.com/News%20Article.aspx?REF=1016&IsArchive=false , 28 January 2009

OK, we've giggled at the Gorilla, voiced our doubts about Trucks and dutifully passed around the various spoof versions that have come our way. Now, how will the new Cadbury's spot from Fallon London measure up?

Before you judge, WATCH the ad. If you didn't catch it on TV or online last week, click on the link below and give yourself sixty seconds to take it in. http://uk.youtube.com/watch?v=TVblWq3tDwY

Over the last couple of days 'Eyebrows' has garnered 560,000 views on YouTube, and we're pretty confident it whips 'Trucks' in the feelgood stakes. Comments posted range from the succinct 'WTF?' to some pretty bewildering ranting about gnomes, but the majority seems to express genuine amusement. Here in the Contagious offices, we’re divided. Some say it’s enough that it made us smile (and it did, particularly the bit with the balloon). Others, that it’s an ad for adland: too inward-facing, too post-heavy, too obscure in casting and music. A missed opportunity to be genuinely hilarious.

But where will it all end? There's a dedicated website devoted to the output of Glass and a Half Full Productions, a YouTube channel, and a Facebook page for fans of the Eyebrows extravaganza (400 so far), but we find ourselves worrying about diminishing returns on this campaign. Are we wrong to expect more in the way of development of the basic idea, or is it so entirely self contained that a new film every 6 months is going to sustain interest? We want to love it, but it's beginning to feel a little aimless as it doesn't seem to connect to anything more tangible than a fleeting smile at a funny film clip.